The Hunger Project is a global, non-profit, strategic organization committed to creating a world without hunger. Over the last 40 years, The Hunger Project has worked to change the world’s view on hunger. The Hunger Project has a global reach in rural communities across Africa, South Asia and Latin America. More than 3.1 billion people in the world – or 42 percent of the population – were unable to afford a healthy diet in 2021.
The Associate Director, Marketing will design and lead marketing strategies to generate awareness, engage new audiences, and attract new investments in the United States. Reporting to the Global Vice President, Fundraising & Communications, this newly created position presents an opportunity for creative, inspired, and dedicated marketers to garner support from funders, private sector partners, and millions of individuals in the public toward THP’s vision of a world without hunger. The Associate Director, Marketing will lead the development of marketing content and design and execute campaigns to raise awareness about The Hunger Project’s work, engage new audiences, and generate new revenue.
Responsibilities:
- Develop and implement innovative multi-channel marketing strategies and public appeal campaigns that engage and attract new audiences in support of the organization’s mission
- Lead the creation of persuasive and engaging communications collateral, including reports, brochures, graphics, videos and other assets, that convey the organization’s impact and support overall funding goals.
- Develop compelling messaging, aligned with global brand guidelines, that clearly articulates The Hunger Project’s programs, impact and unique proposition to a variety of stakeholders.
- Oversee digital marketing efforts, including growing email and social media audiences, engaging influencers, online lead generation, digital advertising, SEM and more.
The Ideal Candidate:
- Wants to change the world – this person has a passion to make a difference, specifically around issues of poverty, hunger, and international development. This person channels that passion with a strong sense of optimism that even big change is possible.
- Is a master storyteller – this person is able to distill complex concepts and facts into compelling and understandable stories for a range of audiences.
- Loves the challenge of designing and leading marketing campaigns– this person has ideas about how to engage various stakeholders and key audiences around the organization’s mission and programs and knows how to implement those ideas. They have an eye for design and can roll up their sleeves as needed.
- Has 7-10 years of marketing and campaign experience with at least some of that time working in the nonprofit sector, with demonstrated success enhancing awareness, generating revenue and inspiring engagement.
DRiWaterstone is proud to lead this search on behalf of The Hunger Project.
