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Three Reasons Nonprofit and Social Impact Organizations Should Regularly Revisit Their Employee Value Proposition  

Nonprofit and social impact organizations serve as critical support for their communities. From addressing social issues, improving awareness, and increasing advocacy efforts, and more—their work is needed. These organizations rely on dedicated and passionate employees to accomplish their missions effectively. However, attracting and retaining talent in the non-profit sector can be challenging.  

One way to address this challenge, is for non-profit and social impact organization leadership teams to regularly review their employee value proposition (EVP) to ensure that it remains compelling and aligned with their mission, and that progress is being made against it.  

Here’s why: 

Continual Alignment with Organizational Values

In the dynamic landscape of nonprofit and social impact organizations, tracking progress against the EVP to ensure continued alignment with the organization’s core values is crucial. While the EVP and values won’t likely change regularly, assessing how the actions of the organization and the individual team members reflect those values and promises is essential. If there’s a misalignment, it becomes imperative to address the issues and find new opportunities to deliver.  

For example, suppose an organization has collaboration as a value and/or commits to providing a psychologically safe workplace as part of its EVP but fails to offer opportunities to share ideas or feedback. In that case, the actions of the organization are misaligned with its values and EVP, and it would be an opportunity to revisit how the organization can better live up to its EVP and values, and build a workplace where employees genuinely feel psychologically safe and connected.  
This ongoing evaluation and adjustment process ensures that the organization remains focused on purpose, demonstrates a commitment to its team, and can help engage employees and motivate them to contribute meaningfully to its purpose and mission. 

Aligning Employee Expectations with Organizational Purpose 

Regularly revisiting and tracking progress against the EVP serves a dual purpose for organizations. It helps align employee expectations and helps employees understand their integral role in the organization’s success and the impact they have on the communities they serve.   

Aligning expectations between employees and employers is key to creating a well-rounded and high-performing workplace. For instance, if the EVP highlights a workplace characterized by flexibility and inclusivity, and employees express their desire for a 4-day remote work plan, it’s a matter of managing these expectations effectively. As the employer, you can offer an environment that thrives on a flexible schedule. This empowers your team to choose whether to work from the office or remotely, accommodating their needs—childcare, appointments, or other life obligations—while still adhering to and working towards company performance goals. Set a plan for how you will deliver on your promises. Additionally, if you find leadership is not living up to that commitment, address and revise how you approach the delivery. 

Ensure Leaders Can Confidently Relay Your EVP  

Ensuring leaders are well-versed on the EVP and organizational values, and that they are confident discussing both as part of their recruitment and retention strategies can help lead to better engagement, a stronger candidate pipeline, and better overall organizational culture. For example, leaders who are confident speaking to the EVP will be better able to sell the organization to potential candidates during job interviews and feel better equipped to address opportunities and challenges during stay interviews or performance reviews.  

Regularly revisiting the organization’s EVP and values with leaders is also an excellent opportunity to ensure your organization’s people leaders are delivering a clear, consistent message not just about the company, but about the role their people play in helping to achieve its performance and impact goals. 

Experts in Non-profit and Social Impact Executive Search

For over 25 years, we have been dedicated to matching mission and purpose-driven organizations with top purpose-driven candidates. Our team of experts has developed an extensive network and knowledge of the non-profit and social impact sectors, and we excel in helping our clients find the best possible talent to support their growth and performance goals. 

Let’s start a conversation—contact us today to talk to one of our dedicated team members. 

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Nonprofits flourish when fueled by a team of passionate individuals united by a common purpose - purpose-driven individuals passionate about the organization’s mission can drive success and contribute to a strong, collaborative work environment. Recruiting the right leaders who align with organizational purpose is core to achieving short-term and long-term goals for both the employee and the organization. 

Here are three key reasons why you need to be hiring leaders who align with your organization’s purpose: 

1. Passion Drives Performance 

Selecting leaders whose values align with your nonprofit's mission can profoundly impact performance. When employees genuinely believe in and feel a personal connection to the cause, their motivation, enthusiasm, and commitment soar. This passion translates into heightened productivity and superior results.  

Passionate employees are willing to go the extra mile to further the organization's mission. And their energy and dedication are often infectious, inspiring co-workers to do the same. When you’re able to build a team motivated by a shared purpose, your nonprofit is better positioned to achieve its performance, fundraising, and reputation goals, magnifying the positive impact on those you serve. 

“Aligning purpose with talent is not just a hiring strategy; it's the heartbeat of organizational success,” says Doug Trout, managing director at DRiWaterstone. “When your mission resonates with team members, they bring a passion that transforms work into a purposeful journey. At DRiWaterstone, we believe that hiring for purpose alignment isn't just about filling positions; it's about building a community of changemakers committed to a shared vision and driving impact.”   

2. Enhanced Employee Retention 

Nonprofit organizations often operate on limited budgets and resources, and high turnover rates can be a significant drain on these already tight resources. According to Forbes, it can cost up to 3-4 times the position salary to replace an employee. Hiring individuals aligned with your nonprofit's purpose significantly enhances the likelihood of long-term retention.  

Reducing turnover means fewer recruitment and training costs, increased organizational stability, and a stronger and more experienced team. By hiring for purpose alignment, you’re investing in your nonprofit's long-term success and sustainability—not just filling an immediate need. 

3. Amplifying Fundraising and Community Support

For nonprofits reliant on donations and community backing, a purpose-aligned team becomes a powerful asset. Genuine alignment with your mission makes connecting with potential donors and engaging the community around your mission easier. Team members who are passionate about your cause can authentically and convincingly communicate its importance – and how others can make an impact. 

Donors and supporters are more likely to engage with your cause when they see that your organization's team members are passionate about and deeply committed to the mission. Donors and volunteers want to know that their contributions will make a real difference in the organization's mission, and a purpose-aligned team can help provide that assurance and credibility. 

“Recruiting a leader or team member who has the skills and behaviors needed to succeed in the role is important, but for nonprofit or social impact organizations, it’s vital to take the time to explore a candidate’s connection to their purpose and mission,” says Trout. “Skills plus purpose alignment is a winning combination that helps set your candidate and your organization up for success.”  

Connecting Purpose and Mission-Driven Clients with Purpose and Mission-Driven Candidates. 

For over 25 years, we have been dedicated to matching mission and purpose-driven organizations with top purpose-driven candidates. Our team of experts has developed an extensive network and knowledge of the non-profit and social impact sectors, and we excel in helping our clients find the best possible talent to support their growth and performance goals.  

Let’s start a conversation—contact us today to talk to one of our dedicated team members. 

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