A seasoned communications expert, Bruce McConnel brings over two decades of leadership and hands-on expertise from the global energy and high-technology sectors to help nonprofit organizations drive maximum impact with their investment in integrated marketing communications.
Bruce’s passion for advancing nonprofit communications began during his tenure with McCann Worldgroup, where he led the social media and digital content strategy for the U.S. Army’s recruitment marketing efforts. In this role, Bruce worked with a team of platform experts, data analysts, and content creators to craft and share powerful narratives that highlighted the diversity and dedication of U.S. soldiers. By leveraging data-driven insights and targeted digital engagement, Bruce and his team helped the U.S. Army’s recruitment marketing measurably increase brand awareness and engagement with the Gen Z prospect audience.
More recently, Bruce led a project with a prominent charitable foundation to build a content program that brought to life the stories of U.S. Federal Government employees managing America’s public lands amid increasing climate impacts, resource constraints, and rising recreational pressures. His work demonstrates a keen ability to adapt strategies from the commercial sector to meet the unique needs of nonprofit organizations.
Bruce partners with nonprofit leaders to transform their brand communications into cohesive, purpose-driven initiatives that rise above the noise in today’s crowded media landscape. His hands-on expertise and collaborative approach helps mission-driven organizations not just build awareness and reputation but also foster meaningful dialogue and increase advocacy— ultimately driving deeper engagement and support for the causes that matter most.
