Since 1867, Howard University has awarded more than 130,000 degrees in the professions, arts, sciences, and humanities. Howard ranks among the highest producers of the nation’s Black professionals in medicine, dentistry, pharmacy, engineering, nursing, architecture, religion, law, music, social work, and education.
The University has long held a commitment to dismantle systems and processes that marginalize and harm people in American society and throughout the world. The goal is the elimination of inequities related to race, color, social , economic, and political circumstances. As the only truly comprehensive predominantly Black University, Howard is one of the major engineers of change in our society. Through its traditional and cutting-edge academic programs, the University seeks to improve the circumstances of all people in the search for peace and justice on Earth – Howard prepares men and women to advance social justice and the preservation of human liberty.
Regarded as one of the most prestigious institutions of higher learning, current enrollment is more than 13,000 undergraduate, graduate, and professional students representing 49 states and more than 100 countries. The University continues to prepare Black scholars in every field and across the globe.
The Social Media Coordinator, reporting to the Senior Creative & Digital Communications Manager, plays a key role in developing engaging social media content. They strategically manage platform use and audience engagement while ensuring consistency with the University’s brand and style guidelines. This position supports the Development and Alumni Relations (DAR) division’s fundraising efforts by coordinating social media strategy, creating digital content, and maintaining the advancement communications team’s digital content calendar.
Responsibilities:
- Craft compelling, brand-consistent content designed to engage target audiences and promote brand awareness and loyalty
- Assist in creating social media calendar and ensure it is routinely updated
- Utilize various analytical tools to monitor and evaluate the performance of social media campaigns and strategies
- Actively engage with and respond to followers and customers through various social media platforms to foster a strong community of supporters
- Stay abreast of the latest social media trends and technologies to ensure the brand’s online presence remains relevant and effective
- Collaborate with the Office of University Communications to communicate messaging from across the University
- Ability to capture captivating photos and video by using various applications
- Assist in repurposing content for web and email collaboration efforts
- Availability to attend university and DAR events throughout the year
Ideal Candidate:
- Bachelor’s degree in marketing, communications, public relations, or journalism preferred.
- Three (3) years of experience that includes managing social media platforms from concept to completion, particularly in higher education
- Experience using content management system (CMS) and other digital platforms to disseminate content
- Excellent written and verbal communication and interpersonal skills
- Experience with creating content, posting and managing an array of social media platforms and software to inform, engage and influence multiple audiences
- Demonstrated experience capturing photos and familiarity with video editing tools such as Adobe Premiere Pro, iMovie, or Final Cut Pro for crafting engaging video content
- Ability to engage, find stories and interact with students, alumni and the university community to produce compelling content
- Knowledge of graphic design software like Adobe Creative Cloud (Photoshop, Illustrator, and InDesign), Canva, or Snappa for creating visually appealing content
- Creativity and demonstrated awareness of emerging trends in social media
- Ability to work effectively on teams with technical and non-technical colleagues to successfully execute projects
- Ability to plan, prioritize and organize a diversified workload with attention to detail and an urgency to meet deadlines
- Ability to work collaboratively across campus and independently with purpose and accuracy in a fast-paced environment
- Ability to exercise sound judgment.
DRiWaterstone is proud to lead this search on behalf of Howard University.
