James Boettcher

James is the Custodian of Culture and Chief Idea Officer of one of the fastest-growing private companies in Canada.

Born and raised in Calgary, Canada, James knew that whatever his life’s work would turn out to be, doing good and having fun would need to be at the heart of it. Acquiring what would become Righteous with nothing more than a dream and a commitment to doing whatever it takes, James has ensured that his once small gelato company has become a force for good and the kind of company you would want your mom or dad to work for.

His disruptive vision, honesty in craft, and innovation has charted the course for their tremendous growth and success and earned the nod for several local and national awards including Top 40Under40, 2018 EY Entrepreneur Of The Year® and 2019 CANIE Entrepreneur of the Year.

A man of passion and enthusiasm, James is committed to building something that matters.

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Natalie worked in the pharmaceutical industry for over 18 years in a variety of sales, marketing, and early brand commercialization management roles, both in Canada and the US in several different therapeutic areas. She is Co-founder and CEO of Impetus Digital, which acts as the "spark" behind sustained healthcare stakeholder communication, collaboration, education, and insight synthesis. They do this through their InSite Platform® in the form of InSite Touchpoints™ and InSite Events™, and have been leveraging their best-in-class asynchronous and synchronous virtual tools over the past 14 years for pharmaceutical companies across the globe. Natalie is also the host of the Podcast "Healthcare Goes Digital," available on all podcast outlets, and author of the book "The Healthcare Heretic," available on both Amazon and Audible.

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