Passionate about the power of travel to change the world for the better, Bruce Poon Tip is a global leader in social entrepreneurship, leadership, immersive travel, and innovation. He is best-known as the founder of G Adventures, the world’s largest small group adventure travel company and pioneer of community tourism. Bruce’s first book, Looptail: How One Company Changed the World by Reinventing Business, became a New York Times Best Seller. In 2018, Bruce was honoured as one of Canada’s Most Admired CEOs in the category of social entrepreneurship, and in 2019 he made his top 10 debut on Glassdoor’s Top CEOs in Canada list. Bruce has also been granted three honorary doctorates – two in laws from Capilano University and the University of Victoria, and an honorary doctorate of business from Johnson and Wales University in Rhode Island, United States. In 2020, he was honoured as one of Fast Company’s Most Creative People in Business and released a free instabook titled Unlearn: The Year the Earth Stood Still.
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Tia Fomenoff is a People and Culture leader who gravitates towards scaling high-performing teams. Passionate about fostering meaningful relationships and exceptional workplace environments, she feels most fulfilled when she's helping others reach their goals. Her journey through the fast-paced tech scene—at other well-known, culture-focused companies like Unbounce, Buffer, and Thinkific—has now led her to PurposeMed, where she is driven by a mission close to her heart: improving access to complex care for underserved communities.
Tia grew up in Northern BC and attended UNBC, earning her BCom with a major in Marketing. She loves discovering new restaurants and wine with family and friends, and cherishes moments in the great outdoors, especially when accompanied by her beloved husky.
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