Alexandra is a seasoned marketing professional with over 26 years of extensive experience across various channels and categories in the retail industry. Her expertise encompasses retail services, sales strategy, digital solutions, program management, and client service, making her a valuable partner and advisor to clients.
With a keen understanding of market dynamics and consumer behavior, Alexandra has a proven track record of driving impactful initiatives. Notably, she has also created and launched many large-scale experiential events, demonstrating her innovative approach to engaging consumers and driving brand awareness.
Alexandra showcased her strategic prowess and knack for execution, consistently delivering results that exceed expectations.
Alexandra’s dedication to excellence and integrity has been recognized through awards for her outstanding optimism and integrity. Her tenacious approach to client partnerships and her unwavering commitment to delivering value make her a trusted advisor in any setting.
Having started her career in consumer electronics, Alexandra brings a unique perspective and values empathy and compassion in her interactions. She is known for championing her teams and clients, fostering collaborative relationships built on trust and mutual respect.
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Dawn Demery has over 25 years’ experience in Human Resources and Sales & Development in a variety of local, national and international industries, and is currently the Senior Vice President & Chief People Officer with BCAA.
Along with establishing employee programs that consistently achieve top employer recognition, she specializes in working collaboratively with key stakeholders to ensure the people strategies are supportive of a highly competent and engaged workforce. She is passionate about developing innovative talent management strategies and best in class programs that generate distinctive employment experiences.
Dawn is a Chartered Professional in Human Resources (CPHR) and is designated through the Society of Human Resources Management as a Senior Certified Professional (SHRM-SCP). She served as the Chair of the Vancouver HR Forum for 7 years and was a member of the BC Children's Hospital Foundation Lottery Fundraising committee for over 20 years. Dawn is passionate about the performing arts and was involved with Pandora’s Vox Vocal Ensemble for 25 years as President, Treasurer and Performer. In 2000, she was also featured in BC Business Magazine as one of the Top 10 BC Fast-Track Leaders.
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