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WHHA Marketing Department

For more than 200 years, the White House has been more than just the home of the Presidents and their families. Throughout the world, it is recognized as the symbol of the United States and of executive power in the country. The White House Historical Association (WHHA) is charged with enhancing the understanding, appreciation, and enjoyment of the White House as a residence, a piece of history, and an international symbol.

The WHHA’s acquisition, preservation, research, and education efforts continue through generous private donations and the sale of books, products, and the official White House Ornament. The WHHA produces educational literature and films, develops special programs, and maintains a website interpreting the White House, its history, and the persons and events associated with it. The WHHA supports the acquisition of artwork and objects for the White House collection and contributes to the conservation of public rooms.

The WHHA has recently embarked on a planned expansion of the Marketing Department and is seeking both a Vice President of Marketing and Communications and a Director of Marketing, to focus on building out a robust e-commerce program to market and sell the organization’s diverse offerings of books, memorabilia, and the annual White House Ornament.

Vice President of Marketing and Communications

The White House Historical Association is soliciting applications for the full-time position of Vice President of Marketing and Communications. Reporting to the President of the Association, the Vice President manages a staff team consisting of the Director of Marketing, Director of Communications, Director of Digital Outreach, and a Digital Content and Communications Manager. The Vice President will also work with technical consultants and collaborate with other WHHA departments on a regular basis. Specific qualifications include:

  • At least 10 years of progressive experience implementing and overseeing large-scale successful marketing and communications operations with a retail (both online and traditional) focus.
  • Successful experience in the marketing program of a multi-functional organization, including the full online retail lifecycle from attracting customers through effective digital marketing, to implementing effective e-commerce strategies.
  • Demonstrated ability to develop online marketing initiatives that are consistent with an established organizational brand.
  • Track record of building innovative partnerships to define and promote a brand.
  • Creative approach to promotional strategy, with the ability to define target audiences and to adjust messaging and delivery to attract and engage them.

Director of Marketing

The White House Historical Association is seeking a Director of Marketing. Reporting to the Vice President of Marketing and Communications, the Director of Marketing collaborates with colleagues throughout WHHA—including the Director of Communications, Director of Digital Outreach, and the retail team—in order to ensure a consistent and compelling identity in all forms of external outreach. The Director of Marketing focuses on the design, development, and production of promotional strategies and materials related to visitorship, programs, merchandise sales, and philanthropic contributions. Specific qualifications include:

  • At least 5 years of marketing experience in the non-profit, for-profit, or government sector.
  • Successful experience in the marketing program of a multi-functional organization, preferably including retail, publications/collections, and events.
  • Outstanding written and oral communication skills and the demonstrated ability to apply them across a range of media and platforms.
  • Strong organizational and project management skills, both in scheduling one’s own projects and in coordinating with others.