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DRiWaterstone Introduces Marketing and Communications Consultant as Part of Expanded Client Service Offerings

Bruce McCallon

DRiWaterstone Human Capital (DRiWaterstone) is pleased to welcome Bruce McConnel as a senior consultant with a focus on marketing and communication strategy.

“Bruce understands first-hand the vital role that strong marketing and communications play in achieving an organization’s awareness and impact goals,” says Doug Trout, CEO. “Welcoming Bruce to the DRiWaterstone team allows us to offer nonprofit and social impact clients one more level of support as they seek to enhance their organization-wide objectives.”

McConnel’s expertise means that DRiWaterstone can now support nonprofit marketing and executive leaders looking to transform their brand communications into comprehensive initiatives that increase visibility and help their organization stand out in a crowded media landscape. His tailored communication support services include:

  • Compelling brand narratives that engage audiences, build advocacy, and establish authority through transparent communication
  • Data-informed, integrated content strategies
  • Multi-channel campaign management
  • Influencer collaborations and thought leadership
  • Visual and storytelling content

“Every dollar spent on nonprofit marketing communications needs to connect to a clear, measurable outcome,” says McConnel. “My strategic approach builds credibility and authority, driving meaningful conversations and shaping public perception to foster greater engagement and support.”

To learn more about how DRiWaterstone can help your organization craft powerful communications strategies that engage stakeholders and propel your mission forward, schedule a call with our team today.

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Management consultant and executive coach Suzanne Lynn has joined the DRiWaterstone Human Capital (DRiWaterstone) team as a senior consultant.

“It doesn’t matter the sector, as managers and leaders we all have moments where we need support and I believe we’re better approaching those together,” says Lynn. “The ability to work with an organization like DRiWaterstone, and to help them offer more to support their clients is very exciting to me.”

Lynn’s background in education paired with her experience managing (and supporting managers) across the talent lifecycle, means that DRiWaterstone can now offer its purpose and mission-driven clients access to consulting and coaching services on topics including:

  • Performance management
  • Change management
  • Strategic talent management
  • Human capital strategy development
  • Succession planning and retention
  • Diversity, equity and inclusion
  • and more.

“We’re excited to welcome Suzanne Lynn to the team and we’re confident in the value and impact that she will bring to DRiWaterstone’s clients,” says Doug Trout, CEO. “Suzanne’s supportive, development-focused approach to coaching and consulting aligns well with our approach to executive search and is one more way we can support clients across the full employee lifecycle.”

To learn more about how DRiWaterstone can help your leaders grow and develop in areas related to team and culture management, schedule a call with our team today.

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